Marketing Manager
Department:
Location:
Wetherby
Job Description
We are looking for a Passionate, strategic and experienced, Marketing Manager to lead our NEW trailblazing in-house Marketing team. The successful candidate will oversee and develop all aspects of Marketing, requiring a versatile and hands-on approach. Reporting to the Directors, the Marketing Manager will develop and implement a marketing strategy in line with business’ goals & objectives, focused on delivering results. Product and service ranges are varied and diverse, as are our client base. The successful candidate will be able to manage multiple concurrent marketing strategies, with a focus on prioritising commercial sales/growth opportunities.
The Marketing department will work closely with other departments (Sales, Product, Creative (Design), HR/Careers and Systems/Development) to collaborate, facilitate and deliver results – very much a One-Team approach, so the role of Marketing Manager will involve continual collaboration and stakeholder management not only within the Marketing Department, but also with other department teams.
Responsibilities
– Collaborate with directors & sales management to identify marketing goals
-Plan, lead and deliver marketing strategy – with short, mid & long term objectives
Oversee all aspects of Marketing, ensuring a coherent and consistent approach
– Develop brand guidelines, identity and tone of voice to be communicated internally and externally
– Oversee and manage all Marketing budgets
– Oversee all Social Media Marketing (providing guidance and direction to the Social Media Manager)
– Steer Website development -Marketing priorities and customer user experience,
– Content writing, copywriting, press releases
– Monitor and measure the success and ROI of content and campaigns
– Line manage all marketing team members, recruitment and training for new team members
– Oversee/project manage any Tradeshows, exhibitions of fairs
– Collaborate on Internal communications projects; HR- E-flyers, Newsfeed updates, Internal branding, Careers – careers page, social media, job fairs.
– Positively represent the company, developing relationships & communicating updates with the appropriate stakeholders internally and externally
– Oversee all PPC, SEO, understand Google Analytics reporting and channel data analysis.
– Direct, promote & communicate the brand voice & vision of EPH Creative
– Dynamically lead, inspire & motivate your team
– Enjoy collaborating across departments to produce effective and vibrant content
Skills/attributes required
• Strategic and focused
• Skilled & Confident communicator, with excellent stakeholder management skills
• Project Management skills- you keep everyone around you on track
• Excellent written content skills.
• Self-motivated and driven
• Creative eye, you know what looks right, -and what doesn’t!
• Strong IT skills, and ability to steer development of Systems to support the growth of the Marketing Dept.
• Commitment to continued professional development
• Ability to identify and capitalise on current trends and deliver reactive content
Hours of work
Monday – Friday, Full time, Part Time Considered.
Benefits
We recognise that our people are at the heart of our success, and we strive to create an engaging and collaborative working environment, where every team member feels valued.
o Excellent company culture
o Up to 25 Days holiday, plus Bank Holidays
o An additional Paid days leave on your Birthday
o Company Pension Scheme
o Excellent Kitchen facilities and break out area
o Annual team events, including Family & Friends day, and Staff Party
o Borrowing of props and décor for your own personal special occasions
o Free Parking on Site
Full Time ( Part Time Considered) 30-40hrs, minimum 4 days a week
Commutable from Leeds, York, Harrogate (own transport required)